Artificial Intelligence is trending. Millions of people around the world are obsessed with creating incredible surreal images of everything you can imagine, just by entering a few keywords. That's why, for Nikon it was important to remind people that nature and the natural world can defy our imagination and that the best way to capture it is to shoot it with a great camera.

Don't give up on the real world.
— Cannes Lions —
2023 Silver Outdoor Culture & Context: Cultural Insight
2023 Shortlist Outdoor Billboards: Sectors: Consumer Goods 

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